Why Most Marketing Fails

Why Most Marketing Fails (And What You Can Do To Avoid It)
By Gene Pinder
Whether it’s $500 or $5 million that’s being spent on marketing by companies and organizations, the chances are good the results are the same — failure. More money is being thrown at marketing and advertising than ever before, and yet the general [...]

Marketing Lessons From The Obama Campaign

Five Marketing Lessons From the Obama Campaign
By Gene Pinder
Marketers in for-profit ventures and non-profit organizations can learn a lot about marketing from the way the Obama campaign has been run. Here are key five lessons:
Consistent Branding and Positioning
One of the strengths of the Obama campaign has been to effectively channel the “change” mantra over the [...]

Seven Ways to Boost Creativity

Seven Ways to Boost Your Personal Creativity
By Gene Pinder
I’m always amazed at how many people I meet who say they aren’t terribly creative. For starters, it’s not true. Perhaps they’re not as creative now as they were when they were children, but the reality is - every human has the capacity to be creative. It’s [...]

Business Quotes to Help You Stay Focused

There is a great post over at Business Information You Can Use with a lot of business quotes.  Here are a few:
“Effective leadership is the only competitive advantage that will endure. That’s because leadership has two sides - what a person is (character) and what a person does (competence).” - Stephen Covey
“I believe that you [...]

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