Why Most Marketing Fails

Why Most Marketing Fails (And What You Can Do To Avoid It)
By Gene Pinder
Whether it’s $500 or $5 million that’s being spent on marketing by companies and organizations, the chances are good the results are the same — failure. More money is being thrown at marketing and advertising than ever before, and yet the general [...]

Marketing Lessons From The Obama Campaign

Five Marketing Lessons From the Obama Campaign
By Gene Pinder
Marketers in for-profit ventures and non-profit organizations can learn a lot about marketing from the way the Obama campaign has been run. Here are key five lessons:
Consistent Branding and Positioning
One of the strengths of the Obama campaign has been to effectively channel the “change” mantra over the [...]

Business Quotes to Help You Stay Focused

There is a great post over at Business Information You Can Use with a lot of business quotes.  Here are a few:
“Effective leadership is the only competitive advantage that will endure. That’s because leadership has two sides – what a person is (character) and what a person does (competence).” – Stephen Covey
“I believe that you [...]

Encouragement as a Business Practice

Encouraging others is a good business practice.  It is always a fools journey to try and build a business by taking advantage of others.Here is an article that I wrote on encouragement a few months back. The opposite of encouragement is discouragement and there is nothing that discourages more than people trying to take advantage [...]

Actions to Take During Recession

Here is a good article to read now.  It is time to reestablish the basics and if you lack the proper foundation in your finances then get it established asap.
Recession Actions, Now!
By Cindy Morus
Recession is Coming! Recession is Here! Are we in a Recession Yet?
I’m sure you’ve seen and heard headlines just like this.
Regardless of [...]

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