Why Most Marketing Fails
Why Most Marketing Fails (And What You Can Do To Avoid It) By Gene Pinder Whether it’s $500 or $5 million that’s being spent on marketing by companies and organizations, the chances are good the results are the same — failure. More money is being thrown at marketing and advertising than ever before, and yet [...]
Marketing Lessons From The Obama Campaign
Five Marketing Lessons From the Obama Campaign By Gene Pinder Marketers in for-profit ventures and non-profit organizations can learn a lot about marketing from the way the Obama campaign has been run. Here are key five lessons: Consistent Branding and Positioning One of the strengths of the Obama campaign has been to effectively channel the [...]
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