Why Most Marketing Fails

Why Most Marketing Fails (And What You Can Do To Avoid It)
By Gene Pinder
Whether it’s $500 or $5 million that’s being spent on marketing by companies and organizations, the chances are good the results are the same — failure. More money is being thrown at marketing and advertising than ever before, and yet the general [...]

Marketing Lessons From The Obama Campaign

Five Marketing Lessons From the Obama Campaign
By Gene Pinder
Marketers in for-profit ventures and non-profit organizations can learn a lot about marketing from the way the Obama campaign has been run. Here are key five lessons:
Consistent Branding and Positioning
One of the strengths of the Obama campaign has been to effectively channel the “change” mantra over the [...]

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