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Category Archives: Marketing
Why Most Marketing Fails
Why Most Marketing Fails (And What You Can Do To Avoid It) By Gene Pinder Whether it’s $500 or $5 million that’s being spent on marketing by companies and organizations, the chances are good the results are the same — … Continue reading →
Posted in Business, Marketing
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Tagged 5 Million, Analytical Thinking, Creative Ads, Creative Award, creativity, Direct Correlation, Holes, Market Research Focus Groups, Marketers, Money In The Bank, Research Focus Groups, Return On Investment, Rigorous Analysis, S 500, Simple Interest, Simple Message, Slogans, Spiffy Graphics, Swiss Cheese, Wannabes
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Marketing Lessons From The Obama Campaign
Five Marketing Lessons From the Obama Campaign By Gene Pinder Marketers in for-profit ventures and non-profit organizations can learn a lot about marketing from the way the Obama campaign has been run. Here are key five lessons: Consistent Branding and … Continue reading →
Posted in Business, Marketing
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Tagged Community Activist, Database Marketing, Different Times, E Mail, Evangelists, Hillary Clinton, John Mccain, Loyal Customers, Mail Messages, Mantra, Marketers, Personalized Mail, Profit Organizations, Profit Ventures, Senator Obama, Slogan, Sound Marketing, Strong Word, Wellspring, Word Of Mouth
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