Dr. Jim Collier's Insights & Strategies » Email Marketing http://drjimcollier.com PRACTICAL WISDOM FOR EVERYDAY LIVING Sat, 24 Jul 2010 11:54:37 +0000 en hourly 1 http://wordpress.org/?v=3.0 Time and Email Marketing http://drjimcollier.com/e-commerce/time-and-email-marketing/ http://drjimcollier.com/e-commerce/time-and-email-marketing/#comments Mon, 08 Sep 2008 14:35:53 +0000 drjim http://drjimcollier.com/?p=116 Recently I have started deleting or marking as already read many of the emails that I receive from internet marketing guru’s. There are a few who are borderline and I choose to read them on a per email basis. Others, such as Dr. Ralph Wilson or Perry Marshall, I always choose to read. Why do I always choose to read the latter two? It is because I know that they value my time and that they will not fill my email box with countless promotions for affiliate products.

Time is a precious commodity and nothing ticks me off more than being disrespected in this area. Why would someone think that their time is more valuable than mine. Flooding a persons email with countless promotions is an indication that you do not value the other persons time.

Is it ok to send a promotion or two every now and then? Absolutely! I think the ratio should be something like 1 in 10. If you send me emails that are valuable and inform me of free information that is available, or you are sending me some of that valuable free information – then think of me when you have something to sell or promote. Do not spam me or you are at risk of being promoted to the spam box of my email.

Seth Godin said it very well in a recent article, “If you want someone to think you’re selfish, just ask for a minute of their time and then waste it or use it for your own ends”. Correct me if I’m wrong, but when someone sends me an email they are asking for some of my time.

]]> http://drjimcollier.com/e-commerce/time-and-email-marketing/feed/ 0 20 Free Social Media E-books http://drjimcollier.com/e-commerce/20-free-social-media-e-books/ http://drjimcollier.com/e-commerce/20-free-social-media-e-books/#comments Wed, 03 Sep 2008 16:11:00 +0000 drjim http://drjimcollier.com/?p=109  20 free e-books about social media, Chip Brogan posted this a few weeks back on his website and I meant to post it but forgot – so here it is.  This is a major resource, do not sleep on it.  Here are the links:

20 Free eBooks About Social Media

  1. The New Rules of Viral Marketing – David Meerman Scott
  2. Marketing Apple – MarketingApple.com
  3. Masters of Marketing – Startup Internet Marketing
  4. Podcast Marketing eBook – Christopher S. Penn
  5. Google Adwords Secrets – SEOBook
  6. Get Viral Get Visitors – Stacie Mahoe
  7. Marketing With Case Studies – Dynamic Copywriting
  8. How to Write a Marketing Plan – Geisheker Group
  9. SEO for WordPress blogs – Blizzard Internet
  10. Social Web Analytics – Social Web Analytics
  11. Geeks Guide to Promoting Yourself With Twitter – Geekpreneur
  12. The Zen of Blogging – Hunter Nutall
  13. What is Social Media – iCrossing
  14. A Primer in Social Media – SmashLab
  15. Effective Internet Presence – Effective Internet Presence
  16. Introduction to Good Usability – Peter Pixel
  17. Increasing the Response to Your Email Marketing Program – CRM Transformation
  18. We Have a Website. Now What? – Craig Rentmeester
  19. Blogs & Social Media – PRSA
  20. The Podcast Customer Revealed – Edison Media Research

 http://www.chrisbrogan.com/20-free-ebooks-about-social-media

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