Tag Archives: Marketers

Why Most Marketing Fails

Posted on November 9, 2008 by drjim

Why Most Marketing Fails (And What You Can Do To Avoid It) By Gene Pinder Whether it’s $500 or $5 million that’s being spent on marketing by companies and organizations, the chances are good the results are the same — … Continue reading →

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Marketing Lessons From The Obama Campaign

Posted on November 4, 2008 by drjim

Five Marketing Lessons From the Obama Campaign By Gene Pinder Marketers in for-profit ventures and non-profit organizations can learn a lot about marketing from the way the Obama campaign has been run. Here are key five lessons: Consistent Branding and … Continue reading →

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